I worked on copywriting and packaging design for KLUB VENUS' SMOOCH, their first product under a new visual identity. I had creative freedom to explore their vibrant universe of color and surrealism, aiming to break traditional packaging norms. The result? A bold design that redefines pleasure product packaging with unique illustrations.
The task was to design packaging for Klub Venus’ new pleasure product, SMOOCH, within their freshly developed visual identity. The packaging needed to be eye-catching, interactive, and educational, while breaking taboos.
The goal was to create an illustrative packaging design that reflects Klub Venus’ new visual identity while fostering a positive, engaging, and inclusive experience for customers. The design should encourage open conversations and align with the brand’s mission to challenge societal taboos around pleasure.
I made a psychedelic yet product-faithful illustration of SMOOCH wrapped in a flower. The design plays with metaphors, evoking soft and mysterious vibes. We included a guide to inspire the versatile use of SMOOCH, along with a QR code that updates monthly with new content—ranging from playlists to user experiences.
Smooch sends you soft suction kisses, delivering the pleasure you deserve. With a silky-smooth surface and pulsating air pressure, Smooch offers an experience that's gentle yet intense, like oral pleasure. Use the interchangeable nozzles or indulge in Smooch’s heavenly tongue function on its own. We’ve designed Smooch together with you, packing all your suction dreams into this little community cutie. Smooch loves being held close. Kiss.
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