I crafted the visual identity for Fermental, a brand inspired by nature and fermentation. Drawing from their North Zealand garden and passion for kombucha, the design reflects their ethos and sensory experience. With bold shapes, earthy colors, and a blend of traditional and modern typography, the identity honors their commitment to sustainability, health, and craftsmanship.
The challenge was to create a brand identity that reflects both the vibrant process of fermentation and the ancient craft passed down through generations. The goal was to find a visual language that balances tradition with the freshness and magic of fermentation, conveying the uniqueness and imperfection of each product. Every item, while different, shares the ability to bring people together, nourish, and create memorable experiences.
The goal was to design a visual identity that reflects the brand’s values: the purity of locally sourced Danish ingredients, the magic of fermentation, and respect for ancient techniques. The identity needed to highlight the natural quality of the products while showcasing the raw beauty of fermentation, appealing to those who appreciate both tradition and the beauty of imperfection.
The solution was a logo and label design that blends traditional fermentation with vibrant illustrations and colors to represent the freshness and imperfection of the process. The design highlights each product’s uniqueness while grounding the brand in its history, creating an identity that feels both timeless and contemporary.
FERMENTAL transform simple treasures from a North Zealand garden into delicious, healthy foods and drinks. With time, care, and a love for craftsmanship, they create kombucha and fermented delicacies that capture the essence of nature’s vitality. They celebrate simplicity – crisp vegetables, fresh herbs, and the purest ingredients – unlocking their hidden potential through fermentation. The result is bold, vibrant flavors and nourishing energy that uplift both body and mind.
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