I developed a visual concept for All Things Live, an agency representing national and international artists. In collaboration with SPOT Festival, they needed a fresh, casual design to promote their partnership and events. The concept balanced SPOT Festival’s vibe with All Things Live’s identity, ensuring an intuitive layout for exploring concerts and artists.
The challenge was to design visuals for a SoMe campaign highlighting All Things Live artists at SPOT Festival 2023 in Aarhus. My goal was to present extensive information clearly and engagingly while capturing SPOT Festival’s unique vibe. The visuals needed to introduce the artists and provide an intuitive overview of times, stages, and performances.
The goal was to design visuals that captured the festival’s energy and vibrancy while ensuring clarity. The aim was to create an engaging visual identity that reflected the dynamic atmosphere and effectively communicated key event details.
The solution expanded their color palette with nuanced variations and a cohesive visual language for consistent use throughout the campaign. I incorporated sound and animation to create dynamic, engaging visuals that aligned with SPOT Festival’s aesthetic while maintaining All Things Live’s identity.
All Things Live work with all types of artists, offering a diverse repertoire ranging from alternative rock and opera to the biggest pop names. They have organized concerts for The Rolling Stones, Rammstein, Justin Bieber, Céline Dion, Take That, Sam Smith, Andrea Bocelli, Michael McIntyre, Kevin Hart, MORTEN, Fabräk, Pauline, Nabiha, and Katy Perry. They are also present at SPOT Festival that unfolds in the very heart of Aarhus presenting the best, new, and most inspiring Danish and Nordic artists, showcasing the current and future trends in music.
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