I worked with Restaurant Urten, a plant-based gem in Copenhagen, to refresh their branding and build a self-manageable WIX website. With a vibrant color palette, updated logo, social media templates, and a new site, Urten now stands out with stunning, minimalistic yet recognizable designs, that connects with their ideal client.
The client had never actively developed their visual identity, which led to an inconsistent presence that made them difficult to recognize and connect with in the digital world. They also spent excessive time rethinking visual elements every time they created new content.
The goal was to develop a cohesive visual identity implemented on a new WIX site, making the brand more recognizable and accessible - for costumers and the employees. Content creation was streamlined with tailored templates, enabling the client to produce consistent, high-quality material more efficiently.
The solution was a complete and flexible mini visual identity that I implemented on a new engaging WIX website. I also created flexible templates i CANVA that showcase Urten’s unique values. These templates were tailored for Instagram, enabling Urten to create engaging content that resonates with their large community, all within a cohesive framework.
Urten is a 100% plantbased restaurant in the heart of Copenhagen. In authentic, warm soroundings, you can enjoy both à la carte and a monthly changing three-course menu. They focus on seasonal produce and use organic ingredients from local suppliers whenever possible – even the beverages are organic. Dishes include grilled white asparagus with hollandaise mayo and cashew parmesan, as well as a moist rhubarb cake with champagne buttercream and wildflowers. What's not to absolutely love about this place?
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