For Nordic Business Light, I developed a refreshed visual identity with updated colors, typography, tone of voice, and a defined imagery style. I designed and implemented a new website based on this identity and contributed extensive copywriting to ensure clear, targeted communication. The result is a cohesive, modern brand expression tailored to the company’s audience.
The challenge was to shift Nordic Business Light’s identity away from a corporate, profit-driven image that resembled a traditional financial institution. Their existing visual and verbal identity focused heavily on economic profit, overshadowing their core values of sustainability, circular economy, and minimal environmental impact. The task was to realign their branding to reflect these priorities authentically.
The goal was to create a clear visual identity and website to communicate light renovation—a simple yet impactful solution for reducing environmental impact, cutting costs, and improving workplace satisfaction. The project aimed to highlight Nordic Business Light’s core values, appealing to a B2B audience focused on green transition, while making the subject engaging and easy to explore.
The solution was a brand-new WordPress website built with a Mobile First approach, ensuring seamless functionality across all devices. The design featured a fresh, vibrant color palette inspired by Danish nature and weather, reflecting the company’s local roots and their focus on Danish businesses. The website was crafted to deliver an intuitive user journey, ensuring visitors could easily understand the product, its benefits, and the problems it solves without confusion.
Nordic Business Light focuses on providing environmentally-friendly lighting solutions that reduce energy consumption and CO2 emissions. By offering circular and sustainable lighting systems, they help businesses lower their carbon footprint while saving on maintenance costs. Their services contribute to greener practices and a more sustainable future for various industries. Besides that, they also enhance workplace conditions, improving light quality for better employee productivity and well-being.
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